When you work in a startup, the wider community of other people who are also working in startups is incredibly important because you need a peer group to hang out with. Lawyers like to hang out with lawyers, doctors like to hang out with other doctors and people who work in tech startups like to hang out and swap war stories.
“Are you a Java developer?” The man in a suit at my first startup event in London asked me briskly. “Because I’m looking for a Java developer.” I stumbled and stuttered a little because we hadn’t even finished exchanging pleasantries. He sensed that I wasn’t what he was looking for and turned his back on me sharply to disappear into the throng. I had only just arrived in London and I was used to the casual, and friendly way that people networked after-hours over a beer in New Zealand.
The London tech scene was a shock to the system for me because the city is much larger and people are much more focused on their own personal business objectives. But after a while, I began to find my tribe. It took several months of coffees, meetups and missed connections, but eventually the fabric of the London startup ecosystem started to make sense for me. By the time I left London in 2014 I was sad to leave behind so many good friends and a wide network of people that I knew and admired.
Continue reading Startup Community Values
I’ve been working in technology startups for several years now and I’ve been up close and personal with what it takes to get something designed, built and onto the internet.
During the consulting parts of my career, I helped build plenty websites for clients. But it’s a whole different ball-game when you are in-house and personally responsible for whether or not the site is delivering results. I’ve found that as soon as you’re responsible for the actual business results, your whole mindset towards building digital products changes. For example, I’ve found that all of a sudden usability and simplicity become more important than how things look for their own sake.
I’ve always been fascinated by how things that seem like a nice easy website project can gradually become complex, stressful and expensive. It’s not just the normal “things take longer than you’d expect” effect from all types of project management. Something more profound is going on when building digital products. There are several interesting issues that cause website projects to be harder than you’d expect: Continue reading Why is building a website so hard?
Startup Weekend Auckland is a full weekend event in which small teams come together and build an entire startup before pitching to a panel of investors and judges on Sunday evening. The teams don’t necessarily stay together after the weekend and usually the main benefit is the learning and the experience gained rather than any particular startup that gets built. The exercise of identifying a market problem, creating a solution and then packaging it all up into a website, mobile app and investment pitch is an adrenaline fuelled roller coaster.
It’s amazing what you can get done with a highly motivated team in a short period of time and many successful companies have come out of startup weeekends around the world. But more important is that lessons that individual participants have taken back to their own startups or corporate jobs to make these organisations more flexible, agile and customer centred.
Continue reading How to get the most out of Startup Weekend
Simon Sinek is a powerful author, marketer and public speaker. He now has one of the most watched TED talks in the world and his recent books are best sellers. But he wasn’t always this famous, I first came across Simon in a speech that he gave back in 2013 at the 99U Conference. At the time, he wasn’t that widely known, but I knew instantly that I’d found a kindred spirit and that he was going to be wildly successful. I’ve been a big fan of his ever since.
Continue reading Leaders Eat Last
Growth hacking is the application of the mindsets and tools of a computer hacker to the challenge of growing a company. Basically, growth hacking is what happens when software developers try to do marketing. The essence of the growth hacking mindset is the scientific method and an iterative rapid prototyping approach to marketing. This type of marketing can be faster, cheaper and more effective than traditional marketing so growth hacking is becoming popular in many industries.
New Zealand has normally been pretty slow to adopt global trends in sales, marketing and design. As far as I can tell, there are still only a small number of New Zealand companies such as Vend, TradeMe and 90 Seconds TV that are applying growth hacking techniques to rapidly expand their businesses. I’m hoping to find more people doing growth hacking in Auckland and the rest of New Zealand to swap stories and share lessons learned.
Continue reading Growth Hacking in New Zealand
I have been away from New Zealand for over five years. Life in New York and London moves pretty fast, so coming home to little old New Zealand has been quite a shock to the system. But the country is waking up to a more global worldview and embracing design and creativity. It turns out that things in paradise have changed a lot recently. I thought I’d take a moment to share some of the biggest changes that have occurred in my absence.
Continue reading The evolution of digital marketing in New Zealand
The best thing I did for my career last year was becoming a mentor for 500 Startups. Mentoring is a great chance to give back and to contribute to your local community. I found that being a mentor also had some great side-effects such as exposing me to fresh perspectives, clarifying my thinking on industry issues, and building my professional network.
When I moved to New York, I decided that it was time to start giving more back to the startup community, so I contacted the 500 Startups team about becoming a mentor. 500 Startups is one of the leading accelerators and seed stage investors in the world. Their new marketing-focused investment fund is called 500 Distro (short for distribution) and they had a couple of new portfolio companies in New York that seemed like a potential fit, so I started mentoring one of them in February.
Continue reading Why You Should Become a Mentor
For the first half of my career I worked in professional services, first as a lawyer, then in management consulting and digital marketing. To be honest, all of these agency-side disciplines blur into one because the fundamental mechanics are so similar. The day-to-day issues like client servicing, project management and billing are pretty much the same in every external advisory firm. Even the larger industry issues are the same, how to help the client sell more widgets, connect with their audience, and build their reputation.
Moving in-house was a rude awakening for me. In-house marketing as part of an internal growth team is very different from external consulting.
Continue reading In-house marketing vs agency-side
I joined the SeedInvest team in New York just over a year ago. SeedInvest is an equity crowdfunding platform focused on angel investing and venture capital for technology companies.
When I first moved to the USA I looked at the West Coast online investing platforms like Fundersclub, Wefunder and AngelList. In the end, I chose to join SeedInvest because (like Seedrs whet I worked in the UK) they had focused on building a business that takes early-stage investing seriously and treats equity crowdfunding like a smaller version of high-end investment banking rather than a form of charity or gambling.
Continue reading What I learned about marketing from my first year in New York
Alex Tynion from SeedInvest and I sat down recently to talk through some of the things that we’ve learned from helping the first few companies who have “tested the waters” under the new Reg A equity crowdfunding rules. Regulation A is an equity crowdfunding rule that allows private companies to raise money from the general public. So far, we have helped three companies on SeedInvest to reach over $10M in indicated interest from over 2,000 people each.
There are some common mindsets and practices that we’ve seen across the companies that have been most successful with equity crowdfunding.
Continue reading Equity Crowdfunding is the Ultimate Customer Loyalty Program