Simon Sinek is a powerful author, marketer and public speaker. He now has one of the most watched TED talks in the world and his recent books are best sellers. But he wasn’t always this famous, I first came across Simon in a speech that he gave back in 2013 at the 99U Conference. At the time, he wasn’t that widely known, but I knew instantly that I’d found a kindred spirit and that he was going to be wildly successful. I’ve been a big fan of his ever since.
I’ve worked in venture capital, management consulting and design thinking. But nothing prepared me for the intensity of working inside a startup. I’ve been lucky to have gradually absorbed the startup mindset over several years of working in startup incubators and accelerators. This mindset has allowed me to cope with the intensity of startup life. But the mindset needs to be learned.
Some of the things that you need to succeed in a startup are techniques and information, but the bedrock is the “startup mindset”. This mindset takes time to acquire. I enjoy a good TED talk or conference video. But spending a several hours listening to an audiobook written and read by someone who lives the mindset is one of the best ways you can start to think like a startup person.