I get asked a lot for advice about how to get a job in advertising, design or PR. Most of the people that ask me are looking for jobs as a strategist, planner, consultant or account manager. It’s not easy to get started in brand strategy and innovation.
Over the years, I’ve compiled the most important things to check in your resume when applying for jobs in innovation, design and business strategy. I’ve also kept track of the best career advice that I’ve been given…
1. You don’t need a personal statement or an objective. Everything that a personal statement says could be said better by showing the reader that you have actually done something. For that matter, you don’t need a skills section or a personal qualities section either. Your skills should be evident in the notes to the things that you’ve done and achieved.
2. You don’t need to put “Curriculum Vitae” in the heading. It’s obviously not a cookbook or a letter to the editor. Just put your name.
3. Short is better. Try to fit your resume into as few pages as possible. In the USA, they will not read anything over one page. In the rest of the world three pages is absolute max and one is much better.
4. References and grades belong in an Appendix. Make sure they don’t just look like a long part of your resume dragging on.
5. Most important of all (regardless of the job) quantify everything. In a McKinsey model resume even things like “Activities – Hiking” say “Planned and led a 31 day expedition with 5 people, following the blah trail in blah.” Everything should have numbers. If you won a scholarship, how much was it for and how many people applied? If you gave a speech how large was the audience?
6. Targeting is important. When you sit down to write a cover letter for a particular employer also think about what is important to that employer. Highlight those things.
7. Don’t tell me that they are your “Personal Details”. That’s obvious. Don’t use up space to tell me that it’s your ”Address” either, it’s hardly your shoe size. Sub-headings take up unnecessary space.
8. Don’t tell me your age or nationality. You can only hurt yourself and it’s illegal for employers to judge you by these things, don’t let them.
9. Don’t tell me that you can speak English. The resume is in English and if you say how good you are at English you are only casting a doubt.
10. Email address is vital. Get a personal email address that reflects your name, not your hobbies or relationship interests. – I’m looking at you [email protected]
11. I will not hire you because of the dates that you did things, do not start each line with them.
12. Keep formatting to an absolute minimum. No tables, no columns, no more than 2 fonts.
Interviews for jobs in innovation and design
Two most important tips on winning an interview for design, innovation and social media jobs:
1. Bring something physical. Even if it’s only an iPad with pdfs, a print-out of a web page, a box with samples. Somehow find a way to bring something with you.
2. Talk craft. What is your physical craft? What do you actually do? Name software tools, tangible outputs and deliverables. The world is not at a lack of talk. It’s at a lack of action.
8 thoughts on “Resume tips for a career in innovation”
Robert Scoble has a great rant on resumes at http://scobleizer.com/2008/10/05/need-a-job-resume/
Robert Scoble on using the web to find jobs:
Rands in Repose has a classic on the bits of a resume that he skips:
My favorite book on careers:
Entirely free, entirely online.
Great article from a man after my own heart:
Yeah, short is better! You can use more than one page, but keep it concise. Remember that your resume is a summary of your experiences and skills relevant to the field of work you are entering. So refrain from going into much detail about your position, emphasize only on SKILLS and not your RESPONSIBILITIES, so it won’t look like an autobiography of yours…Great resume tips! Keep them comin! Btw, I went ahead and bookmarked it..:)
Great information. A lot of this definitely applies to any cv or resume, like headings and address: or personal details:
I’m in the process of career change, and design strategist really looks and sounds like me. The hardest part for me, and you mention it as do many articles on job hunting, will be *showing* output rather than simply talking about it. I’ve had a very long job where we’re not allowed or encouraged to do much besides punch a clock, sit in our designated space and keep our mouths shut. Can you suggest ideas about how to *show* rather than tell, with a limited physical portfolio?
Really enjoying your blog! – A
Thanks Andrea, have a look at the rest of the articles about careers and jobs. If you’re changing careers, you don’t have to “show” exact work from the same industry, just be able to show the awesomeness of what you’ve been doing already. But for you specifically (and for anyone else job hunting):
Comments are closed.