Video is the most powerful form of storytelling medium in all social media. This month I’ve been experimenting with Social Cam as a publishing medium for short, punchy videos about design, business and social media. Video is powerful because you can tell a narrative and convey emotion. Even as a professional communicator it is still one of the hardest mediums to master but also one of the most authentic.
Social Cam, Viddy and Supr8 are part of a new trend towards more active video sharing using mobile devices. These apps allow you to shoot short videos in a stylised manner and share them quickly and easily. My camera has become like a mobile toast-masters exercise programme. I can now challenge my communications skills anywhere, any time.