Design Thinking in Business

Podcasts from the UK Design Council

Design thinking was cool in the 1990s and early 2000s. There were a lot of conferences talking about how important a “design mindset” was to business problems. I was lucky enough to be close to the center of this explosion in creativity within business.

Design Thinking in Business
The Intersections conference in 2007 was a landmark event in Design Thinking

The UK Design Council ran a great conference in 2007. Even years later, the presentations still make powerful listening.

These podcasts are from the UK Design Council who have published some great content over the years. You can browse their full collection here. To save you time, I’ve listened to all of them and have chosen the top 5 that I would put on the ipod/itrip for a road trip with a boss that knew nothing about design but was willing to listen.

They also make great email forwards because you can download them and pass them (or the link) onto a colleague to listen to themselves.

1. InterSections 07: Tim Brown

Tim Brown is a design industry leader and key promoter of the concept of ‘design thinking’, a term given to the introduction of design methods and culture into fields beyond traditional design, such as business innovation

2. InterSections 07: Frans Johansson

What’s the connection between termites and architecture, candy and computers, between sneakers and Hummer and techno music and Martin Luther King? The answer, according to Frans Johansson, lies in the Medici Effect. Find out what he means.

3. InterSections 07: What can design bring to strategy?

Design strategy is a growing sub-discipline of design. The panel ask what strengths designers bring to strategy building and what new skills they might need to acquire?

4. InterSections 07: James Woudhuysen

As design makes inroads into business, public services and policy, it has developed greater ambitions. What are design’s merits and limits? How far can design go? James Woudhuysen firmly believes in the principles of universalism, humanism and rationalism.

5. InterSections 07: Clever by Design

Where does design fit into management thinking? What is the role of the designer in the modern economy? Sir George Cox, Design Council Chairman and Dr Andrea Siodmok, head of its Design Knowledge team.