Having coffee with fifty people is a great way to get input for a new project, startup or career move. I first wrote about the fifty coffees idea in Inc Magazine and it was based on an insight from Silicon Valley investor Mark Suster. Personally, I’m a bit shy so meeting fifty new strangers was a great project for me.
Last year, I wanted to immerse myself in London’s design and innovation scene so I had coffee with fifty people working in the industry. I learned a lot from their advice and even more from the questions that they asked me. I asked them about the future of innovation, design thinking and how different companies are adapting to social media. It was also a good excuse to check out some new cafes for my coffee blog the Coffee Hunter.
The cutting edge of social media is offline. Businesses have become increasingly lost in cyberspace. They have forgotten that users are still walking around in the real world.
In my consultancy I see a lot of people forgetting the two most important things about social media: 1. Digital experiences can still be part of the real world. 2. Social media doesn’t have to be digital.
There is too much waffle in social media consulting. As a result, B2B businesses aren’t taking enough responsibility for their own social media presences. B2B companies should be great at social media, but they’re not.
I’ve spotted five myths that have got to change if social media is going to become a credible part of B2B companies. It’s time to start treating social media with the same commercial discipline that every other part of your business faces.