I’ve been asked a number of time what presets I use for Lightroom. Street photography is a style that seems to benefit form very simple black and white because it lets you focus in on the details, the light in … Continue reading →
- Read more at London Street Photo
Recently I’ve been helping more start-ups and entrepreneurs with their brand creation. My friend Klaus is working on a fitness start-up, Annabelle is working on a clothing line and my cousin Lucy has been growing her snowboarding brand. What I’ve found is that the challenges that you face starting your own brand as an entrepenuer are surprisingly similar to the work that I usually do rebranding a multinational company or launching a consumer electronic product.
A fashion entrepreneur faces many of the same branding challenges as a multinational company.
The elements of a successful brand are a vision, values, attributes, tagline, stories and key messages. The internal brand architecture is your little secret, but it will inform everything that you do. The communications framework is an external tool that you can pick and mix from to build websites, social media and marketing collateral.
Brand architecture
The vision for your brand needs to be framed in terms of the difference that you make in your customer’s lives. Aim for a short punchy statement about why you exist. This is not your tagline so don’t wordsmith it too much….
- Read more at Economics of Innovation
My GF2 came with the Panasonic 14mm lens as part of the kit so I never realised how many street photographers haven’t tried this powerful little lens. Recently I’ve met more and more micro four thirds street shooters and I’m … Continue reading →
- Read more at London Street Photo
