Press

Peter Thomson has been featured in and contributed to a number of articles and publications. I’ve also been interviewed on the topics of Digital Brand Strategy, Lean Branding, Design Thinking, B2B Social Media and Entrepreneurship.

Press Interviews

I’ve been interviewed, featured in or quoted by:

  • Idealog Interview http://idealog.co.nz/venture/2014/02/equity-crowdfunding-and-entrepreneurship
  • http://www.responsesource.com/bulletin/news/babel-pr-appoints-head-of-social-media/
  • http://www.prweek.com/article/1084272/week-technology
  • http://www.responsesource.com/bulletin/news/babel-pr-wins-vizz-mobile-social-media-account/
  • http://leadershipandselfdevelopment.com/2012/10/03/convergeuk-brings-together-entrepreneurs-investors/
  • http://www.scoop.co.nz/stories/BU0703/S00217/cadmus-signs-up-to-better-by-design-programme.htm
  • http://www.scoop.co.nz/stories/BU0604/S00133.htm
  • http://www.realwire.com/releases/ConvergeUK-mashes-up-design-business–technology-at-Google-Campus-in-Shoreditch/
  • http://www.bestawards.co.nz/entries/interactive/category/applications/wool-wisdom-interactive-touch-screen/
  • http://www.it-analysis.com/business/change/news_release.php?rel=33890

I’ve also commented to the media on the coffee industry:

  • Bulletproof Coffee http://www.independent.co.uk/life-style/food-and-drink/features/bulletproof-coffee-is-adding-butter-to-your-coffee-a-good-way-to-start-the-day-9717766.html
  • https://www.washingtonpost.com/news/morning-mix/wp/2015/01/07/the-disputed-history-of-the-flat-white-the-coffee-drink-starbucks-just-introduced-in-north-america/
  • http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/11653608/Ciao-cappuccino-Starbucks-replaces-coffee-with-the-flat-white.html
  • http://www.dailymail.co.uk/news/article-3112027/Coffee-Cappuccino-knocked-Starbucks-menu-hipster-favourite-flat-white-don-t-worry-s-not-different.html
  • http://www.thetimes.co.uk/tto/news/uk/article4461180.ece
  • http://www.marketwatch.com/story/starbucks-flat-white-gets-lukewarm-reception-2015-01-06
  • http://www.nzedge.com/news/starbucks-phase-cappuccino-favour-flat-white/

Featured Articles

I’ve guest blogged, had articles posted in and written for a number of blogs and publications:

  • 50 Cups of Coffee http://www.inc.com/peter-thomson/50-cups-of-coffee.html
  • http://www.inc.com/peter-thomson/why-you-should-become-a-mentor.html
  • Start A Blog¬†http://fortune.com/2015/11/02/successful-career-change-blog/
  • http://fortune.com/2015/11/18/silicon-valley-investors-startups/
  • How to Fail Faster http://www.callaghaninnovation.govt.nz-accelerate-ezine-july-2016-genius-elsewhere

Blog Coverage

I’ve collaborated with, been interviewed by and been featured in a few blogs:

  • http://blog.helpmewrite.co/post/58321053367/whats-your-writing-process-an-interview-with-brand
  • http://www.antonymayfield.com/2012/12/02/b2b-social-media-marketing-and-the-niche-of-one/
  • http://www.cavemanklaus.com/events/converge-uk-at-innovation-warehouse/
  • http://www.downsideupdesign.com/2011/11/23/strategist-does-not-equal-wtf/
  • http://www.katjamaasdesign.com/wordpress/2012/09/what-or-who-is-the-end-user/
  • http://www.levidepoches.blogs.com/contagiousideas/2009/08/the-economics-of-innovation-the-difference-between-marketing-and-design.html
  • http://www.sherrihopeculver.com

Featured Content

I’ve had content, videos, and material featured, promoted or highlighted on sites such as:

SlideShare Featured Presentation
My SlideShare presentation about how to do a Five-In-Five speech received over 35,000 views.

SlideShare presentation on the new five in five format was featured on the front page and received over 35,000 views:

  • http://www.slideshare.net/peterjthomson/five-in-five-introduction-15466111

SlideShare presentation on how the last mile effects brand experience was featured on the front page and received over 10,000 views:

  • http://www.slideshare.net/peterjthomson/execution-eats-strategy-for-breakfast

YouTube video on Commitment Versus Attachment was featured in the Landmark Education newsletter.

  • https://www.youtube.com/watch?v=6lu6ZxEj0j8

My article “How to choose a tagline” was featured on the front page of Ycombinator’s Hacker News and received over 5,000 views in 24 hours and crashed my site.

  • http://news.ycombinator.com/item?id=4962507