I’m writing a book on social media for B2B businesses. The working titles so far have included “Social to the core”, “Authentic Company” and “Unsexy Social Media”.
You can find out more about the project at:
The book is due out in 2013 and covers brand strategy, social media, digital PR and employee social media.
Future books will cover Digital Brand Strategy, Social Media for Professional Service Firms, Hacking Your Productivity Online and Personal Reputation Management.