2 thoughts on “Value proposition canvas download”

  1. Hi, I’m a bit confused between the wants and the needs – let’s say my startup is a new application that helps parents to search and find a good Kindergarten for their child… what would the wants and the needs be?

    1. Wants are more positive and aspirational, whereas needs are more basic and the absence of them will cause pain. For example, I need transport to get from point a to point b, I want a BMW. For a childcare software startup, a need might be that parents need daycare, a want would be that they want to have the daycare be cheap and convenient.

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