Audiobooks to help you get the startup mindset

I’ve worked in venture capital, management consulting and design thinking. But nothing prepared me for the intensity of working inside a startup. I’ve been lucky to have gradually absorbed the startup mindset over several years of working in startup incubators and accelerators. This mindset has allowed me to cope with the intensity of startup life. But the mindset needs to be learned.

Simon Sinek
Start with why is a great introduction to how the startup mindset works in marketing.

Some of the things that you need to succeed in a startup are techniques and information, but the bedrock is the “startup mindset”. This mindset takes time to acquire. I enjoy a good TED talk or conference video. But spending a several hours listening to an audiobook written and read by someone who lives the mindset is one of the best ways you can start to think like a startup person.

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Management consultants vs. creative agencies

Management consulting firms want to move into design, and creative agencies want to move into management consulting. It seems that everyone wants to swim upstream to the boardroom and consult on innovation, customer experience and design thinking. The widely held theory is that there are good margins in this type of work (and let’s be honest, it’s sexy as hell). But what no one talks about is that the high-end strategy work is actually important because it leads onto the multi-million dollar implementation projects that secretly feed the biggest global agencies

Business Design
Management Consultants and Advertising Agencies are both fighting to move into Digital Innovation Consulting.

Over the years, I’ve worked in several of the grey areas between management consulting and design thinking so I’ve seen some of these macro industry changes first hand. The toughest part of my career has always been finding the chink in a client’s armour that lets us get close enough to the boardroom to ask the really tough questions. It almost doesn’t matter what the starting point is for a project if your goal is to get to the deeper issues inside a business. With all these shifting agency services, it’s hard for clients to know who to turn to these days for advice on big problems.

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Five ways to get in the mood to write

As an entrepreneur, investor or advisor these days you need a professional looking blog to maintain your credibility. You need a place to showcase your thinking and participate in longer conversations than you can on Twitter or LinkedIn. Participating on a social networking site is like being a guest at someone else’s party. It’s nice, but you’re not the boss. You need a place to host your own party. You need a blog. But it’s tough to keep a blog going when you’re not in the mood to write.

Thought Leadership for bloggers
The Thought Leaders that have inspired me all have blogs and put their thinking out there for people to see.

A blog allows you to share your thinking and the lessons you’ve learned. Becoming a “thought leader” isn’t something that you can just put on a todo list and will magically happen. You need to do the hard work of thinking and then putting that thinking into words that others can benefit from. Over the years, I’ve been inspired by several writers that I admire and I’ve tried to learn from how they write.

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Tim Ferriss on Minimum Viable Knowledge

Minimum Viable Knowledge is the amount of information that you need to know about a subject to operate effectively in that domain. Tim Ferriss is the master of how to achieve the minimum effective knowledge on any topic quickly, easily and elegantly.

Tim Ferriss Minimum Viable Knowledge
Tim Ferriss shared lots of case studies and examples about how to learn a new skill faster and easier.

Learning how to learn is one of the main things that makes a good business person into a great thinker. All the things that can hold back a natural strategist, become a strength once you can articulate and accelerate the way that you absorb and process information. Being a polymath is often considered a weakness until you become a credible specialist in being a generalist. Tim has created a robust system for something that a good Renaissance Man has always known: how to quickly learn just enough about something to be dangerous.

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