Why design?

Everyone had a dream as a child. A fireman, a police officer, a pilot or a doctor. Every so often you meet someone who says their dream was to be a stockbroker or company executive. It throws you off balance because it’s so seemingly mundane, but it’s usually true. Some people just knew what they wanted to do from a young age and make it happen.

Peter Thomson Design Strategy
I love the discipline of design because it brings ideas to life as tangible products.

My dream was always to be a management consultant. Mainly because I always noticed bad customer experiences and believed we can do better. My first adult book (at age 11) was Iacocca. It was a ridiculously nerdy book for a kid to read but I was inspired by the journey of turning around a distressed business. Reading it subtly changed the course of my life.

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