For the first half of my career I worked in professional services, first as a lawyer, then in management consulting, design, and most recently digital marketing. To be honest, all of these consulting disciplines blurred into one because the fundamental mechanics were so similar. The day-to-day issues like client management, project management and billing are the same in pretty much every external consulting firm. Even the larger issues are also pretty much the same, how to help the client sell more, connect with their audience, and build their reputation. But moving in-house to work in marketing was a rude awakening. In-house marketing as part of an internal growth team is very different from external consulting.
I joined the SeedInvest team in New York just over a year ago. SeedInvest is an equity crowdfunding platform focused on angel investing and venture capital for technology companies.
When I first moved to the USA I looked at the West Coast online investing platforms like Fundersclub, Wefunder and AngelList. In the end, I chose to join SeedInvest because (like Seedrs whet I worked in the UK) they had focused on building a business that takes early-stage investing seriously and treats equity crowdfunding like a smaller version of high-end investment banking rather than a form of charity or gambling.
One of my favorite marketing books to refer to for ideas is Traction: A startup guide to getting customers by Gabriel Weinberg and Justin Mares. Their first edition was also available as an audiobook on Audible. They are now in the process of publishing a 2015 second edition so I thought I’d take a moment to share some of my favorite parts of the book. Continue reading Traction: A startup guide to getting customers