What can you learn about word of mouth from a sheep?In 1994 a high country farmer pushed a wooly shearing singlet across the table to a young Jeremy Moon. From a distance it looked like any other underlayer, but when you picked it up, it didn’t itch. Jeremy suddenly saw potential. By getting the best out of the product, selling hard, hustling and getting the best out of various advisors, Jeremy has managed to grow a multi-million dollar lifestyle and sportswear brand.
13 years later I had just finished watching Jane Fulton Suri from Ideo at the Better by Design conference and a marketing manager from ANZ handed me a corporate sponsored Icebreaker top. It was a small piece of conference swag that changed my life.
- Read more at Economics of Innovation
