Lawyers don’t use social media well enough.Have you ever wondered why it’s so hard for lawyers to build an online reputation?
Everything is so public. There is a common fear about client confidentiality and not wanting to appear to be touting for business.
Even worse, lawyers don’t want to mis-step and find their reputation in tatters. We all remember the “4 pound dry cleaning” associate from Baker and McKensie or Claire Swire from Norton Rose.
If you don’t take charge and actively manage your identity online then you are just leaving your reputation to chance. I’ve seen too many friends who’s online reputations don’t live up to how good a lawyer they are. This makes me sad.
When you write an article for a trade publication, give a presentation or write a case summary for a yearly review then make the most of it….
- Read more at Economics of Innovation
