Social media lets you get face-to-face with your customers.Social Media is a naked communication medium. There is no ad agency making your adverts, no journalist writing an article about you. It’s just you and your customer, staring straight into each other’s eyes. If you are growing your own e-commerce website then everything you do will be focused on increasing conversion rates, basket sizes and margins. There are lots of practical things that you can do to improve these metrics. Many of which are ordinarily covered on this blog. But what I want to discuss today is how people are attracted to your site in the first place.
Commercial social media
My background is in business strategy and finance so I take a very commercial approach to social media. Over the years, I’ve found that social media provides a solid return on investment because it allows you to communicate more directly with your target audience….
- Read more at Economics of Innovation
