This month we have another guest post from an advertising creative. He’s a Cannes Lion winning copywriter who has worked for Saatchi & Saatchi, Y&R, TBWA, Leo Burnett and Ogilvy. As you’ll surmise from the guest post, he’s a very angry ad man. I don’t agree with everything in the post but I’ve decided to publish it as a coherent whole.
Bloody Poodles: The angry ad man on planners and strategists
My first comment on planners is that I’m not qualified to comment on them, because I’ve never really seen the output of their work. But I’m also pretty sure that no one else has either, so I’m as well placed as anyone. The so-called outputs of planners are usually …
- Read more at Economics of Innovation
