Over the years I’ve periodically ended up with a job title that included the word ‘Strategist’. It’s almost always applied as an adjective as in Brand Strategist, Design Strategist, Social Media Strategist or Plumbing Strategist.
Great strategic thinking is a team sport. You need a mix of disciplines and backgrounds, but eventually someone has to go away after the brainstorm and turn the ideas into something that can be communicated and executed. That person is a strategist.
Recently I’ve been thinking about what makes a Strategist different to an Account Manager, a Copywriter or a Planner. I wanted to focus in on the role of a person who is referred to as a Strategist, rather than the larger question of “What is strategy?”
What is a strategist?
My mum still occasionally asks me “So, what is it that you actually do?” In search of a better answer, I thought I’d ask a few friends
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