Time for some honest home truths about B2B social mediaThere is too much waffle in social media consulting. As a result, B2B businesses aren’t taking enough responsibility for their own social media presences.
I’ve spotted five myths that have got to change if social media is going to become a credible part of B2B companies. It’s time to start treating social media with the same commercial discipline that every other part of your business faces.
1. Social media is part of the marketing function
People seem to persist in leaving social media to the marketing team. This is the most dangerous myth I’ve come across. Social media impacts on customer service, public relations, recruitment and even procurement. Firewalling social media inside the marketing department is a bit like reserving email for use only by the IT department.
Decisive action: Give your customer support team the password to your Twitter account, today….
- Read more at Economics of Innovation
