Tim Brown Ideo Design

Top 5 videos to help you build the case for design

The Technology, Entertainment and Design conferences are an amazing collection of speakers, attendees and energy. What really makes them special for me is the arbitrary 18 minute format that forces every speaker into a high-energy summary of their best material.

These summaries make the TED talks ideal ways for you to expose people in your organisation to new ideas in an easy, punchy and quick way.

Picking a top five is a hard task but I’d suggest that you do make the time to watch a couple of these and send the links to your colleagues.

Sir Ken Robinson on why schools kill creativity:

Tim Brown on creativity and play:

Paul Bennett on design in the details:

William McDonough on cradle to cradle:

David Kelly on human centered design:

You can download mp3 versions or save these videos to your ipod by visiting www.ted.com. I’ve found the best way to foward them on is to copy and paste the links to the page for each particular talk that you want to send to someone. Then they can choose the format to watch or download. For example:

1. http://www.ted.com/index.php/talks/ken_robinson_says_schools_kill_creativity

2. http://www.ted.com/index.php/talks/tim_brown_on_creativity_and_play

3. http://www.ted.com/index.php/talks/paul_bennett_finds_design_in_the_details

4. http://www.ted.com/index.php/talks/william_mcdonough_on_cradle_to_cradle_design

5. http://www.ted.com/index.php/talks/david_kelley_on_human_centered_design